Hi, I’m Francine. I truly believe it’s possible to live a Meaningful life, earn more Money doing what we love, and lead a Movement to impact the world.
I am on a mission to empower purpose-driven entrepreneurs to find their unique position in the marketplace and create a sustainable business: by attracting their desired clients consistently doing what they love, earning more money and impacting thousands who in turn empower others to live their genius.
My work has helped hundreds of entrepreneurs, senior executives, and thought leaders to get clarity, adapt faster to changes and accelerate their results at critical moments in their organisations, in their lives.
But it hasn’t always been that way! And I had to take a journey of self-discovery to get here!
I was born in Paris, France. I was 4 years old when my parents suddenly had to return to Togo. It was a shock for me to arrive in this new country which was so different: the food, the language and the culture were different.
When I started primary school, I was bullied because I didn’t speak the local language correctly as we spoke French at home. I was laughed at for being too skinny, too tall and was always sent to the back of the row.
At home, it wasn’t much better. I was told that I couldn’t do anything right, that I would amount to nothing and others were better than me. I didn’t get much attention, and I was lost in a family of 8. No matter how hard I worked at school, my grades were never good enough for my parents.
I was different; I didn’t fit anywhere; I had nowhere to turn to. Even though I was in my country of origin I felt like a total stranger.
I had learnt early on that I had to take responsibility for myself and create a path to get to where I wanted to go. I didn’t know exactly how I would get there but one of the keys I’ve identified to get there was through Education.
I made my job to acquire the education, the knowledge I needed to be equipped in life and had some amazing corporate jobs until I realised that I wasn’t fulfilled on this path. So, I started my own business and designed my ideal life. I wanted to see the tangible results of my work and to have the freedom of time and space.
I have fulfilled this dream and get paid to do what I love the most whilst I travel the world.
The ride of being my own boss wasn’t plain sailing; it was filled with highs and lows, learning priceless lessons throughout my 12-year entrepreneurial journey. While I love being my own boss, being self-employed means, I have to deliver every single day as well as continually acquiring new clients. Stop working, and the money also stops coming in!
So, while I was living my dream life, I was on an endless treadmill, busy doing it all that I lost my vision along the way. I no longer knew why I was doing what I was doing and what the next step looked like. I began to feel a deep void, a sense of emptiness inside me. I had to admit that behind the travels and the ‘dream’ lifestyle, I wasn’t happy! I knew I had to do something to get my mojo back. I had to reconnect back to my Why.
My WHY was buried with that 4-year-old girl who had a bumpy journey. Reconnecting with her, I was able to acknowledge the hurt, the pain and suffering I experienced so I could finally honour my needs and allow myself to feel that I have what it takes to be heard, that I have ideas worth sharing. I have value, and I can change people’s lives by sharing the lessons I have learned along the way.
I discovered that the reason WHY I want to empower people with my gifts & wisdom is to help them believe in themselves, in their value and their unique contributions to this world.
We need to stop playing small and tap into something more profound, more significant, and stronger that creates a paradigm shift in self to create a world in which we want to live.
We can only do that when we find out who we are, breaking the mould to live the best version of ourselves.
Throughout this journey, I have acquired rich knowledge and experience from all the countries I have visited and the people I encountered. The journey was filled with pain, hurt, low confidence. I have invested hundreds of hours, thousands of pounds in educational materials, courses, coaching, mentoring to acquire the expertise and knowledge I need to equip my clients.
I developed the insights and experience to build my foundation, and to articulate it in a compelling way to align with my vision.
I understand that your greatest pain can be transformed into your biggest strength and it’s ok to be different. Sameness doesn’t serve us. We have to look at our difference as a blessing and bring our unique gifts and who we are to the table.
My journey helped me to discover my uniqueness. Learning through my own story of adversity, I was able to acquire vision & clarity by analysing my circumstances and transferred that skill into business. I am now able to give purpose-driven entrepreneurs insight and clarity to see how unique they are.
I have developed the exceptional ability to look at any business, any marketing strategy or any website and analyse it in such a way to give profound insights and clarity to move your business to the next level.
Until then, dream, act and make an impact.
Lots of love
I have some core principles I have built my business on and are shared by those I work with:
We each have a responsibility for our lives and our future and by seeking the knowledge, help and advice from others we can get to that next level
We each have unique ways of doing things and by not following the pack we are able to bring our own perspective to solve the challenges we encounter.
We stay ahead of the curve by nurturing our curiosity and monitoring what is coming next. We are future focussed as we understand that what worked yesterday will not necessarily work tomorrow.
We teach how to fish rather than giving the fish, enabling others to do it for themselves.
We explore and love to make discoveries; we are always open to new possibilities.
We thrive when given the freedom to engage in our magic and deliver on our promise.
Francine Beleyi is an award-winning Togolese, French & British digital strategist specialised in corporate and personal branding. She helps purpose-driven entrepreneurs and organisations to find their unique position in the digital age & connect powerfully with their customers.
Francine is the author of the book ‘Personal Branding in a Digital Age: How To Become A Known Expert, Thrive and Make A Difference In A Connected Age.’
She started her career as Head of Information Systems at 25 in a multinational firm before holding several positions in the corporate world in investment banking, consulting and non-profit organisations. She created nucleus of change to help entrepreneurs, corporate executives and individuals to adapt and thrive in the digital age. She has trained, consulted and mentored hundreds of organisations, individuals and government officials around the world.
Francine is a sought-after international speaker and has delivered addresses at top industry events internationally. She speaks about corporate and personal branding, digital entrepreneurship, intrapreneurship, innovation, and opportunities for women in the digital economy.
She delivers training in French and English worldwide. Her work has been featured in numerous magazines such as Computer Weekly, Tech Target, PerformanceIn, Femmes du Maroc, Les Imperiales, 2M, Le Matin, Showbiz Afrique and more. She is also the host of the Meaningful Work, Meaningful Life Podcast.
Francine is passionate about empowering people, especially women, to acquire the digital skills they need to take advantage of the digital economy. She is an advocate of digital literacy and enabling entrepreneurship ecosystems to support economic and social progress, especially in Africa. She is associate director & a key member of the founding team of the African Women Entrepreneurship Cooperative (AWEC), a one-of-a-kind training program that builds a pan-African community of aspiring and established women entrepreneurs.