The marketer’s job is to create the brand and then create the pattern by associating that brand making neural connections to other memories in your brain.
In this third episode, Dr Steidl is providing great examples of priming that cost very little to achieve your marketing goals. You’ll also learn about how to convince the consumer that your brand can address the goals that have not been previously associated in their memory when it comes the time to buy.
About Dr Peter Steidl
Dr Peter Steidl is the author of the book Neurobranding: Future-proof brand strategy, published by the Neuromarketing Science and Business Association.
Dr Steidl is sharing a new approach to achieve your organization and business goals. His promise: “Bring together in one place what marketers need to know to build and manage brands, and form a strong meaningful relationship with consumer, that will protect them in a tech driven future.”
He is a strategic consultant and principal at Neurothinking with particular interest in neuromarketing and applying ‘what we now know about how the mind works to identifying new opportunities, addressing threats, and re-aligning marketing efforts to maximize success.
He has also served on the permanent staff of Vienna and Adelaide Universities, taught in the MBA program and held a Visiting Adjunct Professorship at Curtin University in Perth.
How to Get the Attention of your Customers with Priming? 10 Key takeaways
Here are the 10 key takeaways from our conversation today:
- The environment in which you present your brand and product is hugely important in shaping behaviour and creating perceptions and it doesn’t have to costs more.
- Priming doesn’t have to cost you anything or very little but it gives people the feeling they already got something.
- Priming can be used as a social validation tool, i.e. telling people that this is the top seller.
- Packaging can also be used to prime the consumer.
- Focus on understanding what your brand means i.e the brand memory pattern in the head of your consumer.
- Gamify the user experience, get them involved, excited and build relationships.
- Consumers are looking for dopamine hits, so your brand has to bring that dopamine hit in one way or another to succeed.
- An effective way to get people to act consistently is to encourage them not to plan what they will achieve.
- Taking smaller steps can go a long way to achieve your goal and be more sustainable.
- You can train your brain by minimizing or eliminating activities that undermine your willpower with simple exercises
What is your key takeaway from this episode? How are you going to use this new knowledge in your business or in your marketing? Comment below.