A study reveals that Purposeful people live longer and healthier lives.
What is your core reason for being, and where can you have a unique, positive impact on society?
Now more than ever, you need good answers to these questions.
Today’s trend is about Sharing your purpose.
As a CEO, a professional or an entrepreneur, it’s crucial to Share your purpose to connect with your audience at a deeper level and build trust.
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What is Purpose?
Purpose is underpinned by passion. It’s your contribution to the world. It’s what truly lights you (making money as a result). It’s why you do what you do.
My purpose is to be a light to myself and others to live a fulfilled life driven by what we love.
You need to serve a purpose rather than just solve a problem.
Businesses that succeed today are going beyond solving a problem to the customers.
If you solve a problem and it’s done, you have no business. So, you better serve a purpose that will keep you busy for a long time.
People who find their purpose congruent with their jobs tend to get more meaning from their roles, making them more productive and more likely to outperform their peers.
Benefits of having a clearly defined purpose
- Your purpose is what keeps you going when all the lights are off when things don’t seem to go anywhere; it will help you maintain focus.
- Your purpose helps you achieve your mission (your what) with excellence and dedication – This is what attracts your ideal clients.
- Having a well-defined purpose helps you have a unique perspective that your competition can not replicate.
Ask yourself these questions: When people find you and your company: what makes them stay longer on your page? Do they understand the motivation behind what you do? Would they trust you?
What happens when you don’t have a clearly defined purpose?
- You lose sight of why you do what you do
- You lose steam and abandon when things get hard
- You tend to compare your results with others rather than focussing on your path
If you are looking to become a recognised thought-leader with a clearly defined purpose and strong values, get in touch, request a confidential call.
👩🏽 I help entrepreneurs, professionals & organisations to become recognised thought-leaders, attract their ideal clients and make an impact globally by developing their personal branding.
About Francine Beleyi
I am Francine Beleyi, digital strategist, business mentor and personal branding expert. I am also the founder of nucleus of change and author of Personal Branding in the Digital Age: how to become a known expert, thrive and make a difference in a connected world. I am a speaker and the host of the podcast MWML podcast where I interview CEOs, entrepreneurs and thought leaders who share their journey both their success and struggles to inspire us to live a meaningful life.
I am on a mission to empower purpose-driven business leaders to position themselves as an authority in their field, attract their ideal clients and impact thousands globally.
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