MAKE CLEAR DECISIONS
TAKE CONTROL
MAKE A BIGGER IMPACT
I’m really glad you’re here
If you’re leading, building, or navigating change right now, there’s a good chance you’re carrying questions you don’t often say out loud.
On paper, things may look fine. But inside, many capable leaders are wondering:
- Am I still making the right decisions?
- Do I still have control — or am I just reacting?
- Where do I actually add value now?
This space exists for that moment — before the answers are clear, but after you know something needs attention.
When everything is changing, decision-making becomes exhausting
The challenge isn’t “change” itself. It’s making clear decisions when the ground keeps moving.
Hi, I am Francine Beleyi
I am an award-winning digital and change strategist, strategic advisor, author and international speaker working at the intersection of leadership, purpose, visibility and artificial intelligence.
I have trained, consulted, and mentored thousands of individuals and business leaders across the world.
For more than a decade, I worked on personal branding, identity, and visibility — helping leaders articulate value in a digital world.
Today, in the AI age, those skills are no longer optional.
They are about decision-making, agency, and survival as a human leader.
With 25+ years of international experience, I focus on helping leaders make decisions from the right place — not from fear, overload, or erosion of self.
🌍 I am bilingual: French & English
There are different ways people arrive here
Most leaders don’t come with a neat problem statement. They come because something feels off.
You might recognise yourself in one of these moments:
When decisions come from the right place, things change
When leaders are supported at the right level, something settles internally. Their judgement strengthens. Their sense of direction returns.
You begin to:
Start where you actually are.
Instead of pushing you to “decide faster” or “act now,” I help you identify what kind of inner shift needs to happen first — so clarity can emerge naturally. That’s why the best place to begin is here. It’s a short orientation to help you recognise where you are right now — and what kind of support will actually help.
Some Organisations I worked With
What Our Clients Say
I have been working with Francine to help me with my digital strategy, and I cannot begin to tell you how much the experience has helped me to redefine my business completely. She has helped me to clarify my messaging and communication and bring more focus into my personal brand.
Working with Francine has helped me focus the direction of my business; She has given me the confidence in myself to grow and expand my business while advising and supporting me throughout our relationship.
I appreciate all you did to help us and AWEC. With your help and teamwork, we touched the lives of many women and created something unique. Thank you.
Working with Francine for over two years enabled AWEC to launch and maintain a robust social media presence: Above average Twitter engagement; strong LinkedIn growth rate; healthy Instagram engagement; above average newsletter open rates.
Not sure what you need yet? That’s okay.
Most people don’t arrive with a clear question. They arrive with a feeling that something needs to change. Through a simple 3-step process, I’ll work with you to identify what needs to shift so you can move forward with more clarity, control, and confidence.
FRANCINE’S BOOKS
Personal Branding in the Digital Age: How to become a Known Expert, Thrive and Make a Difference in a Connected World.
Grab your Copy
Africa–Europe Cooperation and Digital Transformation: Fostering Prosperity for African Female Entrepreneurs
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